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Industry braced for consumer reaction to Ukraine invasion

Government
Gary Noakes
24 February 2022

Agents and industry observers expect a delayed reaction to Russia’s invasion of Ukraine as consumers wait to see how the conflict unfolds.

EasyJet is encouraging passengers to donate to relief efforts in Ukraine (Credit: iStock)

Russia’s skirmishing saw Ukraine’s airspace closed on Thursday (24 February), while Boris Johnson has threatened a package of measures against Russia. Within travel, there are fears the conflict will deter consumers from booking ahead, just as Covid restrictions are being eased, if they foresee an escalation – particularly for travel eastwards.