The homeworking agency, which has 11,500 agents in the UK, currently works with around 70 supplier partners; it will split these up across gold, silver and bronze tiers.

Places in the top category will be limited, with many of the suppliers already having confirmed their preferred tier, InteleTravel has told TTG.

InteleTravel said the move would build on its UK growth, adding: "Now feels like the right time to put in place a more formal structure for suppliers."

B2B support will include training, social media promotion, digital campaigns, interviews, and dedicated partner pages, with additional B2C offerings too.

“This is a very exciting development for us and has been welcomed by our partners,” said UK director Tricia Handley-Hughes. "It will allow us to really focus our marketing activity, deliver increased brand visibility, and revenue growth."

In the period from 25 December to 3 January, InteleTravel said both revenue and average booking values were up by a third compared with the same period over Christmas and new year 2021/22.

The business was granted Abta membership in March 2019 and acquired its own Atol in November 2021, which currently authorises the business to carry just over 4,000 Atol-protected passengers.

Handley-Hughes added: "We’ve got lots more to come, but this is the next stage of our exciting growth plan for 2023, and will help us build on an excellent start to this year.”