Italy plans to shake up its offering in well-established markets, such as the UK, while seeking to raise its profile in Asia where it believes it has scope to strengthen its position.
Maria Rossi joined the Italian National Tourist Board in 2018
Speaking to TTG at WTM London, Italian National Tourist Board (ENIT) director of marketing and promotion Maria Elena Rossi said Italy wanted to attract more high net worth travellers to visit during Italy’s off-seasons and guide them towards less popular destinations.
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