Alan Cross, Jet2holidays director of trade relationships, also stressed that with average selling prices per head continuing to go up, agents were in danger of tapping into less lucrative market segments if they mistake people’s pursuit of "value" with demand for "cheap" holidays.
Jet2 trade chief urges agents not to forget about the lates market during peaks
Operators
James Chapple
30 November 2023
Agents mustn’t lose sight of the sales and marketing opportunities arising from a now year-round lates market, especially during what is widely expected to be the biggest peaks for years – one some agents believe could run from January through March, and potentially even into Q2 and the spring.
Cross hailed a buoyant lates market 'the best marketing tool' for agents (Credit: Jet2holidays)
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