The nationwide campaign, which went live on Wednesday (6 July), has been designed to encourage customers onto the high street and into their local agency. It will be supported by a social media campaign across Facebook and Instagram.
 
The digital billboard also encourages customers to scan a QR code, which then directs them to the travel agent finder section of the Jet2holidays website.

By doing this, customers automatically view a map, contact and address details for their nearest local independent travel agencies.

Alan Cross, head of trade at Jet2holidays, said independent travel agents are "at the absolute core of our successful business".

"This brand-new campaign underlines our commitment to our independent travel agency partners, as we are making a significant investment into creatively targeting customers to drive them onto the high street and into stores," he added.

"With our track record of looking after customers during the pandemic, as well as getting customers away on their well-deserved holidays, we are seeing very strong demand and this campaign has been designed to put our independent travel agency partners right at the heart of that demand."