Few have done more to articulate the travel industry’s struggles over the past two years than Advantage Travel Partnership chief Julia Lo Bue-Said.
Advantage chief Julia Lo Bue-Said said there would be operational benefits for the trade
Lo Bue-Said estimates that she and leisure director Kelly Cookes have done more than 150 live interviews between them since the start of the pandemic, with highlights including going to Gatwick last October for a BBC Breakfast broadcast to discuss changes to the red list.
However, speaking to TTG shortly before Christmas, Lo Bue-Said admitted taking on so many media commitments has taken its toll, with slots often involving very early starts and late finishes.
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