Managing director Jhy Worsnop-Hesford, who as an entrepreneur relaunched the brand last autumn, said the company would instead “shift our focus” to introduce a Florida specialist brand and concentrate on growing its network of homeworkers.
Back in September, Worsnop-Hesford told TTG that despite initially trading as an agent selling other operators’ product, he intended to add new Kosmar programmes to Greece, Turkey and Spain, with Cyprus and Croatia to follow by 2020.
