The campaign, which will run throughout the peak January and February sales period, has been designed to "showcase the value" of booking with Kuoni.
Running across digital platforms, radio, out-of-home, direct mail and national press, the multimillion-pound marketing investment will target customers at a range of touchpoints.
A new film has also been created, which will run across the operator’s social media channels and premium news sites.
Meanwhile, Kuoni has partnered with Times Radio, which will see the brand become the main sponsor of The Times afternoon show with Fi Glover and Jane Garvey and the supporting Off Air podcast.
With a weekly Departure Lounge slot every Monday on the show, Kuoni will guest-present travel features each week with the show’s hosts.
