Sky News reports Loveholidays has appointed bankers Rothschild to oversee its debut as a public company.

Established in 2012, the OTA is now the third-biggest Atol-holder, licensed for five million passengers over the coming year. It is also expanding into mainland Europe.

Private equity firm Livingbridge took a majority stake in Loveholidays in 2018 in a deal that valued it at £180 million. Livingbridge declined to comment on Sky’s story.

A Loveholidays spokesperson told TTG it had “no comment” to make on the speculation.

Since 2018, Loveholidays has grown rapidly under Belgian chief executive Donat Retif, who joined in December 2019 from a non-travel background. 

Retif said in 2022 he had “doubled down” on technology investment during the pandemic, betting travel would bounce back and allowing Loveholidays to "get out of the gates faster than our competitors”.

It now boasts an inventory of more than 42,000 hotels, claiming 500 billion possible holiday packages. The loveholidays app has achieved four million downloads.