The business, which is marking its 10th anniversary this year, described the move as a signal of "confidence and commitment" to becoming Europe’s number one holiday provider.
The brand overhaul includes an updated logo, brand symbol, colour palette, iconography, and a new tagline of "the smart way to get away".
New roles will be available across a range of functions, but primarily in technology-focused roles at its London headquarters.
Donat Retif, chief executive of loveholidays, said: "Over the past 10 years, loveholidays has entered, disrupted and grown its share of the UK and Irish travel market with a genuinely unique approach.
"As we look ahead, we have an ambition to replicate that approach in a number of new markets to become Europe’s number one holiday provider with the most-loved package holiday experience."
Loveholidays unveils rebrand and recruitment drive
Register for free to continue reading
Get unlimited access to the latest travel industry news and analysis, comment on articles and sign up to newsletters.
Register for free
Already registered? Login here or below.
Having difficulty logging in? Try these tips, or contact support@ttgmedia.com
