The Malta Tourism Authority launched the campaign on Saturday (15 May), which features a travel agent call to action.
Advantage Travel Partnership member Sheffield, along with homeworking agency Not Just Travel and operator easyJet holidays, will feature in the MTA’s digital out-of-home advertising.
Ads will run for the next six months at The Moor in Sheffield and at Plymouth’s Drake Circus, and across various locations in London, Manchester and Liverpool. These include Wembley Box Park and Manchester Victoria railway station.
