Speaking after announcing the company’s Q3 2023 financial results, Sebastian Ebel said he believes the recent spike in temperatures across southern Europe will have a knock-on effect to future summer seasons. "[Peak season] will start later and finish earlier," he predicted.
"We see the autumn months are really strongly booked, so that season may become longer, with other destinations becoming a lot more popular."
Tui will focus on new destinations further north in Europe, such as the Nordic regions, but "not at the expense" of its Med destinations.
"There will be changes," Ebel said. "There is a huge discrepancy between what was in the media and what we experienced, though." He further reported the brand’s winter bookings are "very strong" in terms of margins.
It comes after Tui confirmed the wildfires in recent weeks will likely cost the company an additional €25 million (£21.5 million) to its full-year outlays.
