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Mediterranean wildfires could reshape peak season, Tui boss predicts

Air
Will Payne
9 August 2023

Wildfires and extreme temperatures across the Mediterranean and southern Europe could reshape the peak summer travel period, according to Tui’s chief executive.

(Credit: iStock)

The fires affected around 18% of the island (Credit: iStock)

Speaking after announcing the company’s Q3 2023 financial results, Sebastian Ebel said he believes the recent spike in temperatures across southern Europe will have a knock-on effect to future summer seasons. "[Peak season] will start later and finish earlier," he predicted.

"We see the autumn months are really strongly booked, so that season may become longer, with other destinations becoming a lot more popular."

Tui will focus on new destinations further north in Europe, such as the Nordic regions, but "not at the expense" of its Med destinations.