National park focus for new English wilderness brand

In 2001, Wilderness Scotland hosted its first group tour; 20 years later, the team will this year launch its first England programme under a new Wilderness England brand.

Its 17 tours will explore England’s varied landscape, taking in the Lake District, Yorkshire Dales, Peak District, Cotswolds and Northumberland – as well as parts of Wales.

The programme will comprise guided and self-guided small group tours, self-drive itineraries and private holidays exploring the landscape on foot or by bike.

Hand-picked accommodation options include a range of small hotels and inns, promising "first-rate" customer service and local food.

“Over the last two years, Wilderness Scotland has been gradually introducing itineraries that crossed into England and their popularity gave us the confidence to launch a full range of holidays under the Wilderness England brand," said Wilderness England managing director Paul Easto.