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New branding for Swaziland's tourist board after country renamed

Africa
Jennifer Morris
25 May 2018

The tiny landlocked African country of Swaziland’s tourist board has announced it will be changing its branding after the country was renamed.

Eswatini King.jpg

During the country’s 50/50 celebrations last month – marking 50 years of independence from British colonial rule – King Mswati III announced that the country’s name would change to The Kingdom of Eswatini, meaning "place of the Swati people".

Eswatini reverts to the siSwati language name for the kingdom.

In his speech, the king said: "As we are aware, the name Swaziland was inherited from the British.

“If we are to give true meaning to our independence, time has come to give our country a name of its people.

“It must be said that this process is long overdue.”