Based in the company’s Bramhall headquarters, the department helps track leads and support bookings from the firm’s travel business, charity clients and promotional partnerships.

Lisa Henning, Inspire’s Europe managing director, said the call centre team was achieving answering targets of within 30 seconds and the majority of the eight-strong outfit had been recruited from outside of the travel industry. 

Henning added how the team had extended the call centre’s operational hours to 8pm to meet demand and recently taken on its first apprentice.

“There are so many parts of our business that have workforces and onward relationships and partnerships that have travel needs, which we were keen to capture. The opening of this new call centre has allowed us to become a travel centre for these clients and in turn we have achieved a strong level of incremental sales,” she said. 

“The team has settled in really well and are already consistently achieving strong results. The volumes of sales that we are now generating through this call centre continue to demonstrate that people want that human element when making their travel plans, and we are therefore investing in ensuring that we can provide the highest levels of service.”