Beyond Green kicks off with 24 exemplary examples of hotels and resorts in the portfolio, all of which have been extensively vetted under the watchful eye of brand leader Costas Christ, global sustainability expert and founder of Beyond Green Travel, which Preferred acquired in February.
“Never before has there been a greater need to promote a kinder and gentler way to explore our beautiful, yet fragile planet; this is a bright spot in an incredibly challenging year,” said Lindsey Ueberroth, chief executive of Preferred Hotel Group as she announced the initiative.
