TTG Media is ushering in a new era for the brand following research involving almost 1,000 readers and advertisers.
Effective from April 15, TTG is switching publication date from Thursday to Monday, enabling readers to start their week with the magazine.
The editorial team are also bringing in a whole new look to TTG.
TTG Media CEO Daniel Pearce said the company was investing in print to underline its long-term commitment to weekly publishing.
“While brands in some business sectors have gone into decline with the changing media landscape, TTG continues to thrive,” he said.
“Our research revealed the weekly magazine was still an essential read for so many – and just what a trusted tool we are for advertisers.
“As a result, we have invested heavily in a whole new look to TTG, positioning the brand perfectly for the next decade.
“And we believe changing publication date is something that will benefit all the trade media.”
A total of 941 travel agents and other core readers were involved in the research, which included focus groups in Manchester and London, plus interviews with more than 40 advertisers.
The project – undertaken with Brighton design agency Oliver & Graimes and media specialists Zing Insights – represented an investment of more than £50,000 from TTG Media.
“While we love print magazines, we will continue to innovate in digital and events,” added Pearce.
“Our website, ttgmedia.com, is showing great growth in 2019 and we have already launched three new events this year: Tea with the Top 50, the TTG New To Touring & Adventure Festival and the TTG Diversity & Inclusion In Travel conference.”