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On the Beach average booking values up by a third post-Covid

Economy
James Chapple
8 December 2022

On the Beach’s average booking values are up by a third compared with pre-pandemic levels following a concerted effort to diversify its sales mix.

On the Beach also reported "good progress" in B2B and long-haul

The group, the UK’s largest OTA, said average booking values in the year to 30 September came in up 31% on 2019, driven by a greater mix of premium and long-haul business, as well as an uptick in revenue generated by its B2B brands Classic Collection Holidays and Classic Package Holidays.

Group gross profit for the year came in at £96.1 million, £3 million short of the £99.1 million it took in its 2019 full-year but significantly up on the £23.3 million it recorded this time last year.