The luxury brand’s first European resort One&Only Portonovi, located in Herceg Novi on the Bay of Kotor along the Adriatic coast, is due to open on 21 March 2021.

The new hotel, located around 50 minutes from Tivat airport and one hour from Dubrovnik, will feature 113 rooms, suites and villas, as well as offering facilities for superyachts, helicopters and private jet transfers.

The opening will be another boost to Montenegro as a destination with the National Tourism Organisation of Montenegro launching a new global campaign to showcase its natural attractions.

The campaign, entitled Nature & Me, focuses on the need for people to embrace nature as a break from the virtual world that has predominated since the start of the pandemic in early 2020.

Zeljka Radak Kukavicie, director of NTO Montenegro, added: “Whilst the digital world has helped us see people during this pandemic, nothing beats your interaction with nature; your feet meeting the waves and the ability we have to travel and to embrace the natural world.

“The freedom provided by the pristine natural beauty of Montenegro is a must for any travellers, and we welcome you to be in the company of nature.”