Holidaymakers remain confident in the package product despite the high-profile Thomas Cook collapse, new research suggests.
Out of 1,000 people surveyed by Savvy Marketing for BBC Radio 4’s consumer affairs programme You & Yours, nearly two thirds are still happy to book an Atol-protected package trip.
It also found 76% of package holidays are booked online versus 17% in store.
"Ten years ago, everyone booked their holidays online. People thought they were saving money by booking travel and accommodation separately," said Jenny Lyons, head of sales at Polka Dot Travel, on the Radio 4 episode on 1 January.
"But people want reassurance now and you can’t put a price on that. Nothing can take the place of the travel agent who you build a relationship with."