The youth travel specialist, which operates to eight European "party" destinations, sold more than 250,000 event tickets this summer following a brand refresh and further investment in influencer marketing, which it said had now become "integral" to its marketing strategy.
Party Hard started the 2023 season in May with an influencer trip to Ayia Napa for 50 creators, 30 of whom are members of the brand’s in-house VIP influencer programme with a combined social media following of 25 milliom.
The package included access to Welcome to the Jungle, Agenda White Party, Fantasy Boat Party, Pambos Napa Rocks Pool Party and Nissi Beach Foam Party. A resident production team documented their experiences, creating daily highlights videos attracting more than a million views.
Also new for summer 2023 was a new Party Hard logo and branding. Chief operating officer Jodie Pilgrim said the summer had set the brand up for "further growth" in 2024.
“Sales are up more than three times that of 2022, and double that of pre-pandemic levels, which is fantastic and demonstrates the potential and the growth of this sector," said Pilgrim.
"As the market leader in the party travel space, we’re investing in what works for our audience; high quality events and unrivalled customer service. And we’re continuing to invest in the well-loved Party Hard brand in a way that resonates with our audience.”
Party Hard was founded by Portsmouth University graduates Nathan Cable and Barry Moore in 2014, and now operates to Ayia Napa, Ibiza, Kavos, Magaluf, Malia, Malta, Sunny Beach and Zante, incorporating entry to each destination’s biggest events and parties into the brand’s packages.
