Party Hard Travel is targeting further growth next year – its 10th anniversary year – after closing out summer 2023 with sales running at more than double pre-pandemic levels.
Party Hard Travel is eyeing further growth heading into its 10th anniversary year
The youth travel specialist, which operates to eight European "party" destinations, sold more than 250,000 event tickets this summer following a brand refresh and further investment in influencer marketing, which it said had now become "integral" to its marketing strategy.
Party Hard started the 2023 season in May with an influencer trip to Ayia Napa for 50 creators, 30 of whom are members of the brand’s in-house VIP influencer programme with a combined social media following of 25 milliom.
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