Readman joins from Ambassador Cruise Line and brings more than 12 years’ industry experience to his new role with the escorted touring specialist.

Prior to Ambassador, Readman held trade-facing roles with the Globus family of brands, including Avolon Waterways, and Scenic Luxury Cruises and Tours, and has also worked for Hoseasons parent Awaze and Celebrity Cruises.

He replaces Freya Sutcliffe, who left Newmarket earlier this year to link up with agency Inspire Europe, heading up its gift card division.

Newmarket said Readman’s appointment was indicative of its "ongoing investment" in trade and would "help drive growth and support" for agents across "a key UK region".

Hayley Morris, Newmarket’s head of trade sales and partnerships, said Readman’s industry knowledge and experience would be "invaluable" as the operator continues to grow its trade operation.

"With Ryan leading our team in the North West and Isle of Man, we’re confident agents in the region will benefit from even stronger support and engagement," said Morris.

Paying tribute to Sutcliffe, she added: "We’d also like to thank Freya Sutcliffe for her energy, enthusiasm and hard work during her time with us, and wish her every success in her next role."

Readman said: "I’m excited to join the Newmarket Holidays team and take on this new challenge. The North West and Isle of Man is an important region with strong agent relationships already in place, and I’m looking forward to building on that foundation to deliver continued growth."