Agents invited to join new online community aiming to demystify AI tools

Technology

Rob Gill

21 July 2025

Agents are invited to join a new online community aiming to help the travel industry “cut through the noise” and make best use of the next generation of AI (artificial intelligence) tools.

AI Hive will help the travel trade get the most out of AI tools

AI Hive has been set up by travel entrepreneur and AI enthusiast Steve Endacott, who led a session on the subject at a recent Debate ITT event hosted by the Institute of Travel and Tourism.

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