The consumer magazine had run an investigation into cruise companies’ policies of additional on-board spend and found Saga’s total service charges per person on a 14-night cruise came to nothing.

This is compared to charges of up to £123 operated by certain rival cruise companies, the investigation found.

The article said: “Some companies are ripping off passengers from the moment their feet hit the gangplank.”

The article also found certain cruise companies charging as much as £35 for 100 minutes of wifi, Both Saga Sapphire and Saga Pearl II include free wifi as part of their cost.

Robin Shaw, chief executive of Saga Shipping, said: “We are delighted to be highlighted by Which? Travel for our cruise add-ons pricing.

“It is not only tips and WiFi that are free… On board, all meals, snacks, water, tea and coffee are all-inclusive plus complimentary wine and beer is served at lunch and dinner.

“Entertainment, activities and lectures are included so our passengers know before they step on board the actual price of their cruise.”