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Ski sales spike as France signals end of travel ban

Operators
Rob Gill
13 January 2022

The ski industry is already seeing a surge in demand following France’s decision to allow British holidaymakers to visit again.

Club Med has seen the return of an early booking pattern for the forthcoming ski season (Credit: Club Med)

The French government has announced that fully vaccinated Britons will be permitted to enter the country for holidays from Friday (14 January) – lifting the ban that has been in place since 18 December due to the spread of the Omicron variant.

Chris Logan, managing director of Crystal Ski Holidays, said: “Like the rest of the ski community I’m delighted we’ll be able to hit the slopes in France once again. With the relaxation of UK testing and the Alps open to the UK again I’m feeling really optimistic.