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Slow travel, longer stays and ‘set-jetting’: Tourism Ireland gears up for bumper 2024

Destinations
Ed Robertson
8 November 2023

Ed Robertson speaks to Tourism Ireland’s chief executive designate Alice Mansergh to discover what’s new in the destination this year – and for 2024.

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Tourism Ireland's Alice Mansergh spoke exclusive to TTG@WTM ahead of WTM London

Tourism Ireland is confident of a strong 2024 having seen this year’s tourism numbers beat those of 2019, the last year before Covid closed down global leisure travel.


Alice Mansergh, the new chief executive designate who took on the role in September, reveals new data – provided by global data company STR – shows hotel occupancy figures at 79% from January to August 2023 in the Republic of Ireland, which is 1% more than in the same period in 2019. Northern Ireland’s growth was even better over the same timescale at 3%, having recorded a hotel occupancy rate of 75%.