Tantoo (Tanzania Tourism Organisation) will host training events for the trade, take fam trips and launch an online training programme. It will also provide product information, news and rates and represent Tanzania to the media and at consumer travel shows.
The organisation has been set up by marketing specialist Kamageo, which has a range of other African tourist board and private-sector clients. It has also run a private-sector marketing group for Malawi for 15 years and Zambia for two years.
