Thomas Cook Trade, which extends to all Thomas Cook brands, has been rolled out “following a period of extensive testing”, to provide agents with a more seamless booking system.

Features include integrated TripAdvisor reviews and video tours for selected hotels; an image gallery; the ability to tailor-make window cards; and a greater emphasis on the sale of services such as room upgrades.

There is also a seat map facility.

In addition, a new web training portal - The Thomas Cook Training Academy - will launch on December 15.

This has been designed by the Thomas Cook Learning and Development Team and will focus on four key modules for Thomas Cook-exclusive product.

Audrey Brooks-Wiggins, head of trade partnerships - commercial, sales and relations, said: “We have received a fantastic response to Thomas Cook Trade so far.

“Along with our other initiatives, it demonstrates the long-term commitment and the investment we are making to work successfully with our trade partners.

“We have spent time speaking to all of our partners to understand how they would like to work with us.

“We are conscious that one size does not fit all and that we need to be flexible.”

To provide additional support during the busy peaks period, Thomas Cook has increased its sales team.

Staff will be out on the road visiting agents during January.

Cook’s trade partner self-service support portal, Thomas Cook World, has also been relaunched with a new look and feel and improved navigation.

The portal includes special offers, product information and details on fam trips and incentives, as well as an online chat facility.