The general director of the Spanish Tourist Office has called on global tourism bodies to increase collaborative practices to set common standards and communications around sustainable tourism.
Speaking to TTG during Spain’s inaugural Sustainability Day on Wednesday (26 April), Miguel Sanz said countries need to be consistent around sustainable tourism standards for "everyone’s benefit".
"Tourism happens internationally, across borders, from country-to-country, continent-to-continent, and I think this an area where we have to collaborate in a way where maybe we haven’t collaborated before in the international sphere," he said.
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