Most travel firms believe the industry is finally on the “path to recovery" as Covid-19 restrictions have eased and consumer confidence about taking overseas trips improves.
Some 89% of companies said the “worst” of the crisis was behind them according to a survey of 25 travel firms by business consultancy PwC (PricewaterhouseCoopers) for TTG’s Agenda 2021 seminar last week.
However, barriers to overseas travel remain, and fresh concerns – such as the ability to retain and recruit employees – have come to the fore as the industry shows tangible signs of recovery.
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