Felix Hamer, expedition line HX’s strategy manager (sustainability), said brands shouldn’t be afraid of admitting they are at the start of a journey, and should start taking whatever action they can – even if it starts with low-hanging fruit – with a focus on transparency rather than perfection in the first instance.
"We need the carrot and the stick," said Hamer in conversation with TerraVerde Sustainability founder and sustainability, Patrick Richards. "We need the fines and the financial incentives to decarbonise. And we need them to ramp up quickly – there are very few regulations that are really pushing us to decarbonise properly.
