Barclays’ 10 Years of Spend report found the value of travel purchases had “grown consistently since 2021, with travel agents seeing year-on-year increases in transaction value and volume despite macro shocks leading to a sharp decline in confidence in the UK economy”.
It also recorded a package holiday resurgence, with 26% of holidaymakers now preferring them, rising to 38% of under-35s, “driven by demand for value, convenience and consumer protections”.
The research also revealed half of consumers value holidays more than they did a decade ago, and a third now dedicate a greater share of their income to getaways.
