Blue Bay Travel’s homeworkers are seeing more customers booking during post-payday periods, which the outfit said is creating "short, sharp" spikes in demand that are "replacing traditional peaks".
“This new behaviour highlights a more value-driven consumer, potentially driven by the rising cost of living," said The Personal Travel Consultants in partnership with Blue Bay Travel (PTCs).
The brand also claims it is seeing fewer late bookings, with more customers planning high-value holidays – those averaging around £8,000 per booking – some two to three seasons in advance.
