A new campaign, called Small Print, Big Difference, is being launched in the spring by the Competition and Markets Authority (CMA), which aims to raise awareness about “unfair” T&Cs in contracts.

As part of the drive, CMA wants travel associations and groups to work together to highlight the importance of having “clear and fair” T&Cs, which do not breach the Consumer Rights Act 2015. Terms considered “unfair” in law are not binding on consumers.

Paul Latham, CMA’s director of communications, said: “Our upcoming Small Print, Big Difference campaign communicates clearly and concisely why it’s so important for businesses to check their terms are fair and up-to-date.

“The CMA is talking to industry partners to collaborate and help spread this message, which can boost consumer confidence in the travel sector as a whole.”

CMA research has found than less than 50% of UK companies know the rules on unfair contract terms “well” and only review their T&Cs every four years. The competition regulator warns that some travel businesses “may be overdue reviewing their consumer contracts”.

It further points out that ensuring T&Cs can help travel firms with any potential disputes with customers and help protect their reputations.

“Businesses that pledge to check – and amend, if necessary – their small print, will have a strong and positive message for their customers that they take their rights seriously,” adds Latham.

More details are available at gov.uk/fairterms