Sarah Archer, UK sales manager for Beachcomber Tours, shared the idea on Facebook, and thanked social media influencer Dean Nicholson – better known as 1bike1world – for the idea.
"I saw the idea and thought, ’yeah, I like that’, so I did the same," Archer told TTG. "We all want to try and do something for the people of Ukraine.
"It could have been all or any of us. One minute you’re letting your apartment to tourists, the next minute you’re in a war zone. Supporting local communities and tourism is at the heart of our industry."
