Skip to main content

Trend towards all-inclusives set to continue into 2024 – Advantage

Destinations
Ilaria Grasso Macola
20 October 2023

British holidaymakers are continuing to seek and lock in value amid the ongoing cost of living squeeze according to new booking data from the Advantage Travel Partnership.

Island escapes

The Canaries continue to be the top-selling destination for Advantage members (Credit: Turismo Lanzarote)

One in three bookings with the consortium’s members for half-term is currently being made on an all-inclusive basis, rising to more than a third for 2024 bookings.

Advantage believes the trend towards all-inclusives is set to continue over the coming weeks and into next year as people tighten their belts owing to greater household bill pressures such as rent, energy and groceries.

According to data published by Advantage on Thursday (19 October), 32% of its members’ bookings for the October half-term are on an all-inclusive basis, while 36% of bookings for 2024 are for all-inclusives.