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TTG at 70: How travel took on the Covid crisis – and won

Coronavirus
Gary Noakes
2 January 2024

We’re not yet half way through the decade, but already, the 2020s have proved the most tumultuous the industry has ever experienced.

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Covid decimated travel – a seismic shock on a whole new scale compared with the impact of the September 11 attacks and the Gulf War.


But in January 2020, there was no inkling of what was to come; agents made hay during what they described as “manic peaks”, uninhibited by the collapse just a few months earlier of Thomas Cook or Boris Johnson’s storming to power. With Johnson, on 31 January 2020, came Brexit, whereby TTG warned of additional visa rules from January 2021, something still to happen.