According to new statistics from analytics company GlobalData, in-destination spending is relatively low in Turkey, despite the average stay for inbound tourists (9.7 days) being the second-longest in Europe in 2021.
Compared to average inbound expenditure in destinations such as Spain and Portugal, travellers could, according to GlobalData, potentially save between $230 and $770 per trip if they travel to Turkey instead of these destinations.
More than half (58%) of respondents to the firm’s Q3 2021 consumer survey said affordability was the main factor that helped them decide on where to go on holiday.