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Turkey to benefit from rise in budget-conscious travellers

Government
Will Payne
7 April 2022

Turkey will emerge as the destination of choice for budget-conscious travellers in 2022 as consumers feel the financial pinch of cost-of-living surges across Europe.

Turkey’s reputation as an attractive low-cost destination is likely to grow considering financial concerns across Europe

According to new statistics from analytics company GlobalData, in-destination spending is relatively low in Turkey, despite the average stay for inbound tourists (9.7 days) being the second-longest in Europe in 2021.

Compared to average inbound expenditure in destinations such as Spain and Portugal, travellers could, according to GlobalData, potentially save between $230 and $770 per trip if they travel to Turkey instead of these destinations.

More than half (58%) of respondents to the firm’s Q3 2021 consumer survey said affordability was the main factor that helped them decide on where to go on holiday.