According to new statistics from analytics company GlobalData, in-destination spending is relatively low in Turkey, despite the average stay for inbound tourists (9.7 days) being the second-longest in Europe in 2021.

Compared to average inbound expenditure in destinations such as Spain and Portugal, travellers could, according to GlobalData, potentially save between $230 and $770 per trip if they travel to Turkey instead of these destinations.

More than half (58%) of respondents to the firm’s Q3 2021 consumer survey said affordability was the main factor that helped them decide on where to go on holiday. 

Craig Bradley, travel and tourism analyst at GlobalData, said Turkey’s market position is "likely to strengthen" due to current consumer sentiment.

"Many travelers this year will be feeling the financial pinch due to cost-of-living surges as well as high fuel and energy prices," he added.

"However, according to several of Europe’s leading tour operators, pent-up demand in the travel industry continues to grow. As a result, travel companies appear to be more confident in Turkey than they have been at any point during the pandemic, with some tour operators reporting similar capacity levels to 2019."