UK visitation to the island increased by almost a third last year (+30.6%), although Malta said it enjoyed "strong growth" from most of its top 15 source markets.
These include Poland (+58.3%), Hungary (+35.6%) and the Netherlands (+34%). Total tourist numbers increased to 3.56 million in 2024, up by nearly a fifth (19.5%) compared with 2023.
Malta’s rate of growth places it ahead of destinations like Spain, Portugal, Cyprus and Croatia, and makes it one of southern Europe’s top-performing countries. The European average for growth from 2023 to 2024 was 5%.
