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US bookings bounce on news of border reopening

Air
Gary Noakes
25 October 2021

Bookings to the US jumped 83% following the announcement the destination would reopen, research by ForwardKeys has found.

Figures reveal pent-up demand for the US

Ticketing data reveals a huge jump in UK week-on-week bookings when the announcement was made on 20 September and a 15% movement on 15 October when the reopening date of 8 November was confirmed.

Data also shows UK bookings on 20 September reached around 40% of 2019 levels and jumped to almost 60% of 2019 rates on 15 October.

The largest proportion of bookings from the UK, EU and Brazil – 16% – were for travel in the week starting 20 December, with 15% from 8 November and 14% from 13 December.