Virgin Atlantic will launch a new trade incentive programme next year as it “evolves” the way it works with agents.
Lee Haslett, vice-president of UK and European sales, said the initiative would be “a leading incentive scheme from an airline” and would be based on “driving bookings and engagement” via agents.
“I can’t say too much about it yet but it will be unique,” he told TTG. “No other airline has a scheme like it for the trade, and we’re coming out with it at some point next year.”
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Virgin Atlantic will launch a new trade incentive programme next year as it “evolves” the way it works with agents.
Lee Haslett, vice-president of UK and European sales, said the initiative would be “a leading incentive scheme from an airline” and would be based on “driving bookings and engagement” via agents.
“I can’t say too much about it yet but it will be unique,” he told TTG. “No other airline has a scheme like it for the trade, and we’re coming out with it at some point next year.”
In an interview in this week’s TTG, Haslett, who joined Virgin Atlantic in June from Virgin Holidays, said 2020 was poised to be “a massive year” for the carrier and the wider Virgin Group.
“We’re building really strong foundations for the future and that includes the trade. We value the job agents do for us and their customers and we want to work with agents who want to work with us,” Haslett said.
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