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Virgin boss on currency crisis: Customers may trade down but they will still travel

Operators
Gary Noakes
27 September 2022

Virgin Atlantic has played down the impact of the weak pound, predicting consumers will trade down but still travel.

Virgin Shai Weiss 2021 (Credit: Virgin Atlantic).jpg

Shai Weiss said he was open to the prospect of a return to Gatwick (Credit: Virgin Atlantic)

The UK government’s mini-Budget caused sterling to crash to levels not seen since 1971, with fears it could even reach parity with the dollar despite a small recovery.

Virgin Atlantic chief executive Shai Weiss said 70% of the airline’s traffic went through the US, with 30% of revenue coming from the US. 

Weiss said he had not yet seen any weakness in bookings and added: “We have seen this already after Brexit. We know holidaymakers reduce by one night and one star in accommodation. I think it is more of an adjustment down, possibly.