This is the start of what I’m calling ‘the year of Virgin Voyages in the UK’,” grins Shane Riley after the line’s turn-of-year TV takeover.
From a starring role for Scarlet Lady in January’s The Apprentice series opener to launching its first dedicated UK TV campaign with slots during the Brit Awards and the Six Nations rugby last month, the line is readying itself for a busy 2022.
Of The Apprentice experience, Riley tells TTG that despite some “shall we say... interesting?” cruise branding ideas from Lord Sugar’s candidates, the line saw “a huge spike” in enquires through the trade after the show aired in January.
