Promotion by VisitBritain and VisitEngland meant visitors spent £951 million in Britain in the last financial year. This figure was part of the overall total 2019 expected spend of £25 billion. Spend this year is predicted to reach a record £26.6 billion.
During the last decade, inbound tourism to the UK has grown 33%, with spending up 58%. The number of overseas visits to the UK is forecast to rise this year to 39.7 million, the highest ever, up 2.9% on 2019.
VisitBritain and VisitEngland are targeting 49 million visitors by 2025, with spending reaching £35 billion.
