There are numerous academic studies extolling the virtues of friendships and partnerships in society, and the same is true of strategic alliances, which have become an important means of developing a firm’s competitiveness.
We invest time and effort in friendships and partnerships in our personal lives and in the world of business, and the same rationale applies when it comes to picking which companies to work with. It’s a relatively modern phenomenon to call these allies “business partners”, but “partners” they certainly are. While attractive, alliances can be risky and difficult to manage.
