According to new data, 41% of people are more likely to opt for a package holiday rather than booking each element individually (32%).
Nearly two thirds (63%) of those who prefer package holidays said the easier booking process is what draws them to the option, while 56% like the fact their trip will be financially protected.
More than half (55%) are attracted to the idea everything will be taken care of for them and 45% will choose package holidays because it’s more cost effective.
