The Croatian National Tourist Board welcomed 16.8 million tourists from January to September 2019, marking a 4% increase compared with the same period in 2018.
Overnight visits were up by 1.3% to 90.4 million a year.
While Germany remained the top market for Croatia, accounting for 20% of overnights for the first nine months of 2019, growth was seen in the long-haul markets of China, Korea, the US and Canada.
Long-haul growth was partly attributed to the opening of representative offices in China in 2018 and Korea this year.
Kristjan Stanicic, director of the Croatian National Tourist Board, said the country is also decreasing seasonality by working on “reasons to visit Croatia year-round”.
He added overtourism in Dubrovnik had been addressed thanks to the local government “and creating a schedule” so cruise passengers arriving into the old town are staggered throughout the day.
In 2020, the country will also place an emphasis on history and culture, capitalising on the city of Rijeka being named a European Capital of Culture.