Maria Elena Rossi, marketing director for the Italian National Tourist Board (EU250, EU200, EU100), said spectacular golf courses are distributed throughout the country – “and in southern Italy you can play all year round”.
“We don’t have very large extended golf resorts like in other countries, but we do have many local courses that can be combined with local tourism,” she said. “This is a great angle for potential new customers – and for affluent customers.”
Rossi said the tourist board was also anticipating a boost to sporting visitors in the run-up to Italy’s Winter Olympics, which are being hosted in Milan and Cortina d’Ampezzo in 2026.
