Titled ‘Preparing for Peaks - How to get more from your marketing budget in 2026’, the 45-minute live session will take place on Wednesday, September 24 at 10am.

Ahead of the early year ‘peaks’ booking period, the webinar will share practical advice on how to plan activities including:

• Paid and organic search tactics for Google and AI

• Tracking performance effectively

• Deploying data to achieve booking and acquisition targets

• Small tweaks that can deliver big returns

• Examples of travel marketing strategies delivering successful results

The session is aimed at marketing directors and managers from mid-sized UK tour operators and agencies who are looking to improve both acquisition and retention strategies. It will be hosted by Andy Headington, CEO of Adido, and Jon Walton, director at Spike Insight, who will also answer live questions from attendees.

Andy Headington said: “Travel businesses know how vital peaks is for their bottom line, but many still struggle to maximise budget and measure impact effectively. This webinar is about giving marketing leaders the tools and insights they need to win in 2026, without wasting spend.”