Hazel McGuire, Intrepid’s UK and Ireland general manager, said: “The Not Hot List is our take on the listicles, 10 best places to go and ‘where to next?’ culture.
“We really want to shine our light on places that are under-represented, and we want to look at places where communities really want to welcome tourists.”
The issue of overtourism, said McGuire, had been "brought to the fore” in recent times. “Dispersal of the tourism dollar is something we should all be looking to achieve," she said.
McGuire added Intrepid did not expect a wholesale shift in buying patterns.
